Running Instagram & Facebook Ads That Actually Work
Ditch Boosting. Do This Instead.
Let’s be honest.. Most small business owners have either:
Boosted a post and hoped for the best, or
Tried setting up a Facebook ad and gave up halfway through.
And it's not your fault. Meta Ads Manager is confusing. There are a million options, and the moment you hit "publish," you feel like you're just burning money.
But here's the thing: Done right, Facebook + Instagram ads are one of the most powerful tools to get local, ready-to-buy couples to discover your business.
You don’t need a big budget.
You don’t need a marketing degree.
You just need a simple framework and clarity.
The Full Guide: How to Run Ads That Convert
Step 1: Know Your Ad Objective
Facebook offers a ton of campaign types—but here are the only 3 you need:
Objective: Brand Awareness
When to Use: Just starting out? Want more eyeballs? Start here.
Objective: Traffic
When to Use: Promoting a blog post, guide, or quiz? Use this to get clicks.
Objective: Leads
When to Use: Want bookings, inquiries, or opt-ins? Go here.
🔥 Hot tip: For wedding businesses, “Leads” is usually the best bet—especially with an offer like:
“Download our free wedding planning checklist”
“Schedule a free 15-minute consultation”